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W Hotel & Hoboken
South Waterfront

The City of Hoboken together with the Port Authority of NY/NJ chose Ironstate as the redeveloper for the highly coveted 333 River site in Hoboken, NJ. The 525 resulting apartments offer vast amenities from roof decks and a top-tier fitness center to on-site parking and next-door Manhattan access, not to mention 60,000 square feet of retail space.

This success led to the next project – Hoboken’s first hotel. Pulling together an elite team of partners including The Starwood Hotels and world-renowned architects Gwathmey Siegel & Associates,

Ironstate developed the striking 26-story W Hotel and residences building that has become a signature of the Hoboken skyline. The hotel features 225 hotel rooms and 40 condominiums, which were sold at the highest rate in the city’s history. The W is also home to several world-class attractions. It includes the renowned restaurant Zylo, and the area’s premier nightlife venue, Lulu's, managed by EMM group and recently dubbed as “The New Kings of New York Nightlife” by Forbes Magazine.

Like other Ironstate stories, investment in New Jersey’s waterfront transformed the City of Hoboken. It provided not only sustainable living options but also an architectural gem to the Hoboken skyline with The W Hotel Hoboken.

Ironstate undertook the first redevelopment in Hoboken south waterfront by partnering with the City of Hoboken and the Port Authority to create 525 waterfront apartments at 333 River, just steps away from the PATH, bus, and ferry.

On the heels of 333 River’s wildly successful leasing, the City of Hoboken used this revenue to create two new public parks that redefined and rejuvenated the promenade.

The Barry brothers wanted to
make a statement about
Hoboken’s transformation, so
they went after a hotel brand
that would be unexpected
for the town.

Famed architect Charles Gwathmey — best known for the 1992 renovation and expansion of Frank Lloyd Wright’s Guggenheim Museum — made his last major architectural contribution to America before passing in 2009 by bringing the W hotel to Hoboken’s skyline.

Ironstate chose the W Hotel Brand, operated by Starwood, to create Hoboken’s first and only premium hotel.

The W Hotel’s nightlife and dining amenities made the City of Hoboken a destination again. Dubbed “The New Kings of New York Nightlife” by Forbes, Ironstate partnered with the EMM Group to create Lulu's, a hot spot destination for celebrities including P Diddy, LMFAO, Snoop Lion and David Blaine.

The hotel’s interiors are a luxurious and sophisticated expression of the new Hoboken.

There is no mistaking the
significance of the
chain’s growth: It’s among the
fastest ever experienced
in high-end hotels.

The residential condominiums of the W were sold out before the showrooms could be completed and were sold at the highest rate in the history of Hoboken.